Bringing digital to brick and mortar: Retailers invest in online services to make shopping more convenient

(BPT) - Retailers are responding to increased digital competition by bringing a broad array of online conveniences to their stores. One leading membership wholesale club is showcasing its digital transformation by opening its doors to all.

Services like digital coupons, same-day delivery and the ability to place an order online and pick it up in a store in a few hours are changing the shopping experience. The result is a huge win for consumers as more and more stores combine the convenience of online shopping with the excitement and fun of an in-store experience.

BJ’s Wholesale Club, a warehouse club on the East Coast, is known for delivering great prices and a “treasure hunt” experience. BJ’s is a membership club — which means consumers have to pay to shop there — that has made a significant investment in what it calls omnichannel capabilities over the past two years.

But the company is eager to showcase its new services and is opening its doors to all shoppers — with no fee — through Nov. 4, 2018. During the event, all shoppers are invited to visit their local club to shop BJ’s unbeatable values and enhanced assortment and try out its new digital conveniences.

BJ’s has recently expanded its offering of convenient online shopping options for members including Shop BJs.com – Pick Up in Club, Add-to-Card digital coupons, same-day delivery and the BJ's mobile app.

“At BJ’s, we’re committed to providing unbeatable value and outstanding service,” said Lee Delaney, executive vice president, chief commercial officer. “We’ve transformed our clubs with convenient new services and great products, giving members more ways to save time and money. We’re proud to showcase the new BJ’s Wholesale Club, and we welcome all shoppers to experience what a BJ’s membership has to offer.”

All shoppers can visit their local BJ’s club and BJ’s Gas® beginning Monday, Oct. 15, 2018, through Sunday, Nov. 4, 2018 to take advantage of the incredible savings and added convenience of a BJ’s membership. Shoppers not currently enrolled in membership can sign up for a free three-month trial membership or join for just $25 for 12 months with BJ’s Easy Renewal®.

The event is a great time to check out BJ’s prices and learn about the future of omnichannel shopping. Those interested in the event can find their local BJ’s Wholesale Club by going to www.bjs.com/locations.

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