Tipper2010

As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand.

As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.

Amazon pillows.

Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow.