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10 Reasons Why Podcasting Will Benefit Your Marketing Strategy

Some 46 million Americans tune into podcasts each month. Like blogs, podcasts offer marketers the possibility of creating comparatively low-cost pieces of content and delivering them on-demand to their audience members. With monthly podcast listenership on the rise (there’s been … Read More

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5 ways to say goodbye to your ‘sad desk lunch’

(BPT) – You’re running out the door, already late and thinking about that important 8 a.m. meeting. Lunch is the last thing on your mind. In fact, you usually just pick something up from the deli line or local fast food place and hurry back to your desk. Sound familiar? You’re not alone. Only one in five people actually ditch their desks during their lunch hour. When you feel your stomach growl, it’s all too easy to grab something from the vending machine or — if you remember — to pack a cold turkey sandwich. But there are plenty of easy ways to spice up your lunchtime routine at work. Here are some tips to improve your mediocre midday meal:

Walk away from your desk.

Do you eat at your desk every day? You have a lunch break for a reason; so use it. You’re busy and need a few minutes to recharge throughout the day. You’ll come back refreshed and ready to be productive for the rest of the afternoon. Eating at your desk also means you’re probably multi-tasking, not paying attention to your food. Leaving your desk will help you become a more mindful eater and you’ll enjoy your meal more. Take a walk, socialize with coworkers, do something that gets you up and moving for at least 15 minutes.

Bake up a batch of healthy chips.

Step away from the snack machine. You don’t need those stale potato chips. You can bake your own with only six ingredients. Thickly slice two pounds of potatoes and coat them with olive oil and one tablespoon of salt. Season with cayenne and ground pepper. Arrange the slices on a greased baking sheet and bake at 400 degrees for 30 minutes until potatoes are crisp and golden brown. Then, spread them out on parchment paper, sprinkle with salt and enjoy. Pack a handful of chips in your lunch each day for more crunch and less guilt.

Stray from the PB and J.

Peanut butter and jelly might be a staple, but it’s time for a grown-up work lunch. You can find sandwich fixings that are not only easy and quick, but take your lunch to the next level. Try a gourmet chicken salad like the no-mayo Avocado Chicken Salad from Willow Tree Farm. It’s a better-for-you option, saving you calories and fat, because it’s made with Aveyo, a spread simply containing Hass avocado, white vinegar, olive oil, sea salt and lime juice. It takes the place of eggs and most of the oil, while still maintaining that classic creamy texture and flavor.

Find a new way to pack your salad.

Forget about soggy, wilted lettuce. One of the best ways to pack a salad is in a quart-sized canning jar. Put your dressing on the bottom, add in your lettuce, veggies and any other salad toppings. If you really want to kick up your salad game, Willow Tree Farm’s new Sriracha Chicken Salad layers perfectly with leafy greens and adds a tasty spice to your salad. Everything stays separate until it’s time to toss together. Simply pour the salad out into a bowl and you’re ready to eat. Your salad will also last for a couple of days in the fridge, so you can make a few days’ worth of lunches ahead of time.

Make your lunch at work.

Are you always running out of time to pack a lunch? Choose a lunch you can throw together in minutes. A chicken salad wrap, tuna melt, pita pocket sandwich with hummus or a Greek yogurt parfait are all relatively simple, healthy meals you can prepare in the office. Keep the ingredients on hand and lunch will be a no-brainer.

Make sad desk lunches a thing of the past with these tips. For more ideas for reinventing your lunchtime routine, visit willowtreefarm.com.

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Leading biopharmaceutical company’s smartphone app gives patients the power to help ensure medication serial numbers are authentic

(BPT) – Smartphones can do just about anything these days — from tracking your sleep, to controlling your electricity and streaming television. Now, thanks to an app developed by EMD Serono, Inc., the North America biopharmaceutical business of Merck KGaA, Darmstadt, Germany, smartphones can also give patients the ability to verify the authenticity of the serial number on all EMD Serono medications by scanning the two dimensional barcode on the package.   

“Although our company’s exposure to counterfeiting in the U.S. has been limited, we are constantly evaluating all of the ways we can best serve patients, and our app is one tool that puts the power to help verify the serial numbers on the packages of EMD Serono medications in their hands,” says Kimberly Fleming, associate director, Product Security & Outbound Logistics. “We believe that EMD Serono is one of the first health care companies in the U.S. to serialize all products in advance of requirements set forth by the Drug Supply Chain Security Act.”

People taking any of EMD Serono medications can download the free smartphone app, Check My Meds(TM), on Apple(R) or Android(TM) devices and scan the barcode on the product packaging to authenticate the medicine’s serial number. The app will alert patients instantly to confirm the authenticity of the product serial number or refer the patient to an EMD Serono representative if they have any questions.

To address the issue of counterfeit medicines, which has been an increasing problem in industrialized countries such as the U.S., the FDA mandated that by November 2017, all drug companies will need to include a unique serial number on each package of drugs dispensed.

EMD Serono develops and offers therapies for specialty-care conditions, like multiple sclerosis and infertility, and has been a long-standing leader in patient safety and product integrity. The company has a long history of integrating cutting-edge science and innovative technology to develop products and drug delivery devices that meet the needs of patients living with difficult to treat diseases, as well as providing industry-leading educational and support programs.

For more information about product serialization or the Check My Meds(TM) app, visit www.emdserono.com/en/therapies/check_my_meds/check_my_meds.html.  

Leading biopharmaceutical company’s smartphone app gives patients the power to help ensure medication serial numbers are authentic Read More »

Leading biopharmaceutical company’s smartphone app gives patients the power to help ensure medication serial numbers are authentic

(BPT) – Smartphones can do just about anything these days – from tracking your sleep, to controlling your electricity and streaming television. Now, thanks to an app developed by EMD Serono, Inc., the North America biopharmaceutical business of Merck K…

Leading biopharmaceutical company’s smartphone app gives patients the power to help ensure medication serial numbers are authentic Read More »

5 tips to keep your cellphone running smoothly

(BPT) – We all love the convenience of modern cellphones. They’re so much more than just phones — they’ve become our cameras, calendars, mailboxes, entertainment consoles and internet browsers.

But all those apps, photos, videos and games compete for a limited amount of room in which to operate. If you’re not careful, your phone’s memory will quickly become the digital equivalent of a traffic jam. Suddenly, space is hard to come by, so everything slows down — and when it does, we no longer love our cellphone quite so much.

According to experts at Consumer Cellular, a wireless provider specializing in working with clients 50 and older, this doesn’t mean it’s time to scrap your phone. Instead, they recommend trying a few simple housecleaning steps, outlined below, before giving up on a sluggish device. These will help clear out most of the unwanted clutter and might just restore your phone’s performance back to nearly new.

Do you really use all those apps?                                                          

Take a long look at the apps you’ve downloaded, and decide which ones you use regularly and therefore need to keep. Delete the rest. Unused apps not only hog precious storage space, they also impact your battery life, as they are constantly restarting and running in the background without you even realizing it. You can always download an app again later if you discover you can’t live without it. But for now, get rid of the extras.

Learn to manage photos and videos.

Nothing beats the convenience of taking digital photos and videos on your cellphone. Unlike using film, there’s no set limit to how many you can take. But there definitely is a limit to how many you’ll want to keep stored on your device. Photos, and especially videos, chew up memory with each one you save. You also run the risk of losing the entire collection if something happens to your phone to wipe out its memory, or if it is lost or stolen.

Review your saved items frequently to make sure you’re not keeping too many duplicates. Perhaps most importantly, regularly back up your files to a computer, external hard drive, or cloud-based storage — then delete all (or most) of them from your phone. This will take a few extra minutes, but it’s time well spent: it not only frees up space on your device, it also safeguards against your precious memories getting wiped away.

Clean up after browsing.

When you surf the internet on your phone, each website stores a unique collection of images, videos, or text files required to display things like web pages and advertisements. These files makeup what’s called the phone’s cache memory, or cached data.

Cached data is saved within your browser so that next time you access the site you already have the information necessary for it to load quickly. It’s a wonderful tool for web pages you visit frequently. But for sites you’ll rarely visit again, these files simply take up valuable digital real estate. As they accumulate, you’ll start to notice web pages taking a lot longer to load, making your browsing experience much less enjoyable.

To avoid this, make it a habit to periodically clear your cache memory. While each Android phone or iPhone is slightly different, the general process will include going to the “Settings” menu on your phone, then locating your Storage, Apps, or Applications Manager menu. Cached data is usually stored here, clearly labeled. Follow the prompts to delete unwanted files.

Make your contacts count.

Without careful attention, your “Electronic Phone Book” can overflow with duplicate entries or just-plain unimportant contacts. The cost of all that extra data is not only time wasted scrolling through extraneous information; it’s also eating up memory you could use for more valuable things.

Review and organize your contacts regularly to make sure you have a well-organized and up-to-date list. Group a person’s work, cellphone, and home phone number together under a single entry. Delete entries you won’t likely need again. And sync your contact list with your Apple or Google contacts to create a backup, just in case anything happens to your phone or its stored data.

Keep it as good as new.

Just keep in mind that while cellphones are wondrous, state-of-the-art technology, that doesn’t mean they won’t require some good old-fashioned human intervention from time-to-time.

Your phone, and your enjoyment of it, will benefit tremendously from regular monitoring and simple maintenance. Whether you’re using an entry-level flip phone or the most advanced smartphone, a little TLC will go a long way toward keeping things operating efficiently and extending the useful life of your device.

 

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[Video] How to Use Whiteboard and Explainer Videos

What is the fastest and most effective way to make potential customers understand a business, product or service in a world of withering attention spans? Increasingly, the answer is by creating and using whiteboard and explainer videos. These short, cost-effective … Read More

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3 Different Types of Video Styles and How to Leverage Each for Your Business

Everyone knows that video has become an integral part of a marketing plan. While you may have embraced video marketing in theory, have you put it into practice? For example, do you have an explainer video on your website’s landing … Read More

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