Tipper2010

You know your business needs a strong social media presence—there were 100 articles you read in 2016 alone that told you that. And we can all agree that social media can positively impact on your bottom line, whether it’s by reaching a larger audience, driving sales, or engaging your current customers. It’s easy to feel […]

The post 5 Business-Boosting Social Media Techniques You Haven’t Tried Yet appeared first on .

Life is complicated and like it or not, it often means we make mistakes. In business, mistakes can lead to vanishing customers, slowed business, and dejection… or, they can present opportunities to strengthen customer relationships and make lemonade out of lemons. Which would you prefer to do? When mistakes happen they are often done so […]

The post My Bad: How to Correct a Customer-Facing Mistake appeared first on .

Today, entrepreneurship and the internet go together like peanut butter and jelly, like bread and butter, or like whatever your favorite food pairing might be! There’s no question about it though, even if most of your business is conducted offline, the internet is still an invaluable tool for spreading the word about your work, building […]

The post Gig Economy News: Peanut Butter Jelly Time appeared first on .

Have you ever tasted something so bad that you told whomever you were near they shouldn’t try it? The same way you instinctively tell someone to stay away from a particular food when it is bad is the same way customers express their thoughts about customer service when it isn’t good. Whether we like it […]

The post Don’t Forget About Street Cred: How to Boost (and Maintain) Your Brand’s Reputation appeared first on .

Hi, I’m Carson Lee, aka Leecarso on Fiverr. I was on the path of becoming a college graduate and wanted to get involved with foreign affairs in the U.S. government. I received my B.A. from the University of Michigan – Ann Arbor in International Studies and recently took the time to gain a Master’s in […]

The post Dream Incubator: How to Beta-Test Your Business Ideas on Fiverr appeared first on .

Aldo, or as you may know him on Fiverr, aldodel, has been a graphic design, songwriting, and music professional on Fiverr for the past five years. While he quickly rose to Top Rated Seller status on the platform, at home he and his wife struggled to start a family. But as of today, after earning […]

The post Starting a Career While Starting a Family: Aldo’s Seller Success Story appeared first on .

(BPT) – Smartphone? Check. GPS? Check. Seed, fertilizer and tractor? Check. Welcome to the world of modern agriculture, where high-tech is the rule and savvy millennials are in demand as U.S. agriculture embraces the many challenges of feeding a growing world.

From planters guided by GPS to corn and soybeans with built-in resistance to insects, today’s agriculture is a far cry from Old McDonald’s farm or the pitch-fork-wielding couple of American Gothic. Many of the technological advances in modern agriculture rival the smartest smartphones and the most intuitive interfaces.

Imagine drones that scout for pests, farm machinery that decides where fertilizer is needed or harvest equipment that steers itself. Then there are plants that “sense” when weeds get too close, “turn a switch” when they need to conserve water, and produce their own “pheromones” to ward off insects and diseases. It’s the kind of high-tech stuff that’s the perfect match for millennials, often defined as people born between 1982 and 2004.

Getting to know them

Currently, more than half of our nation’s farmers are at least 55 years old. However, as these farmers retire over the next few years, millennials — America’s largest demographic and arguably our most tech savvy — will likely be taking their place.

Many companies that hope to supply this new generation of farmers with goods and services are getting ready for the transition. Syngenta has already launched a training initiative designed to help its employees build trust, improve service and strengthen partnerships with younger customers and coworkers. The training gives participants a better understanding of who millennials are and what’s important to them.

“Millennials are one of the most talked about but least understood generations,” says Gil Strader, head of field force excellence and training at Syngenta. “We’re finding fascinating insights that can help bridge this generation knowledge gap.”

Research reveals that younger growers in the agricultural industry are:

High–tech and high–touch

Young growers take more innovative risks than their older counterparts, but personal relationships are just as important to them as the latest technology. Many prefer phone calls and in-person meetings over the digital dialogue so dominant today.

Educated

While only 33 percent of American 35- to 44-year-olds have a bachelor’s degree, 57 percent of young growers do. Eleven percent of them even have a master’s degree or higher. It’s the highest level of education among U.S. farmers to date.

Decisive

Due to increasing farming complexity, millennials are making significant decisions at younger ages than their predecessors — decisions worth hundreds of thousands of dollars. In fact, two-thirds are the primary decision makers for their operations, from seeds to marketing.

Inquisitive

To no one’s surprise, millennials use the Internet to gather information from diverse sources. Young farmers are hungry for information — information to help them make smart business decisions. It’s not enough to simply know how to do something: They want to know why.

Purpose-driven

Millennials view farming as a business and a lifestyle. They are very serious about what they’re trying to accomplish on the job, but they also want to have a high quality of life outside work.

These findings debunk the myth that the millennial generation is self-absorbed, indecisive and addicted to social media. As a group, young farmers are serious decision makers who crave connection, communication and a sense of purpose. To learn more about millennials and other agricultural trends, go to www.syngentathrive.com.

(BPT) – Smartphone? Check. GPS? Check. Seed, fertilizer and tractor? Check. Welcome to the world of modern agriculture, where high-tech is the rule and savvy millennials are in demand as U.S. agriculture embraces the many challenges of feeding a growing world.

From planters guided by GPS to corn and soybeans with built-in resistance to insects, today’s agriculture is a far cry from Old McDonald’s farm or the pitch-fork-wielding couple of American Gothic. Many of the technological advances in modern agriculture rival the smartest smartphones and the most intuitive interfaces.

Imagine drones that scout for pests, farm machinery that decides where fertilizer is needed or harvest equipment that steers itself. Then there are plants that “sense” when weeds get too close, “turn a switch” when they need to conserve water, and produce their own “pheromones” to ward off insects and diseases. It’s the kind of high-tech stuff that’s the perfect match for millennials, often defined as people born between 1982 and 2004.

Getting to know them

Currently, more than half of our nation’s farmers are at least 55 years old. However, as these farmers retire over the next few years, millennials — America’s largest demographic and arguably our most tech savvy — will likely be taking their place.

Many companies that hope to supply this new generation of farmers with goods and services are getting ready for the transition. Syngenta has already launched a training initiative designed to help its employees build trust, improve service and strengthen partnerships with younger customers and coworkers. The training gives participants a better understanding of who millennials are and what’s important to them.

“Millennials are one of the most talked about but least understood generations,” says Gil Strader, head of field force excellence and training at Syngenta. “We’re finding fascinating insights that can help bridge this generation knowledge gap.”

Research reveals that younger growers in the agricultural industry are:

High–tech and high–touch

Young growers take more innovative risks than their older counterparts, but personal relationships are just as important to them as the latest technology. Many prefer phone calls and in-person meetings over the digital dialogue so dominant today.

Educated

While only 33 percent of American 35- to 44-year-olds have a bachelor’s degree, 57 percent of young growers do. Eleven percent of them even have a master’s degree or higher. It’s the highest level of education among U.S. farmers to date.

Decisive

Due to increasing farming complexity, millennials are making significant decisions at younger ages than their predecessors — decisions worth hundreds of thousands of dollars. In fact, two-thirds are the primary decision makers for their operations, from seeds to marketing.

Inquisitive

To no one’s surprise, millennials use the Internet to gather information from diverse sources. Young farmers are hungry for information — information to help them make smart business decisions. It’s not enough to simply know how to do something: They want to know why.

Purpose-driven

Millennials view farming as a business and a lifestyle. They are very serious about what they’re trying to accomplish on the job, but they also want to have a high quality of life outside work.

These findings debunk the myth that the millennial generation is self-absorbed, indecisive and addicted to social media. As a group, young farmers are serious decision makers who crave connection, communication and a sense of purpose. To learn more about millennials and other agricultural trends, go to www.syngentathrive.com.