Tipper2010

AI search behavior: What it means for your marketing strategy in 2026

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. And there are more findings from the report that every go-to-market team needs to know.

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The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your page, AI answer engines are selecting your content as the direct source behind their generated answers.

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WP23

WordPress at 23 is simultaneously both the strongest and most precarious it’s ever been. Last week, we shipped WordPress 7 to the world. In seven days, 46% of all WordPresses, tens of millions across countless different hosting environments, are already on 7.0, auto-updated with no breakage. From a Raspberry Pi to the most secure sites […]

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