Tipper2010

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.

Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

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WordPress 5.6 Release Candidate 2

The second release candidate for WordPress 5.6 is here! WordPress 5.6 is slated for release on December 8, 2020, and we need your help to get there—if you haven’t tried 5.6 yet, now is the time! You can test WordPress 5.6 release candidate 2 in two ways: Try the WordPress Beta Tester plugin (choose the “bleeding edge nightlies” option). Or download the release […]

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The Greatest Expense of a Project and How I Saved Over a Million Dollars

Do you know what’s the greatest expense of a project? Manpower. Therefore, streamlining a business’ high expenses translates to savings. This is how I built a business that at its apex included 40 employees, with significantly lower employment costs. Thus, I was able to reroute my resources towards investment in market growth and project maintenance. […]

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