Tipper2010

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.

As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you’re all set. 

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants.

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team.

Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.

In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. They don’t reveal whether they stayed or not.