Tipper2010

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?

It might not be surprising to hear, but overall our collective attention span has been narrowing.

You might be wondering, “What does this mean for marketers?”

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?