Tipper2010

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence.

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT Read More »

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place.

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts Read More »

Dropping security updates for WordPress versions 4.1 through 4.6

As of July 2025, the WordPress Security Team will no longer provide security updates for WordPress versions 4.1 through 4.6. These versions were first released nine or more years ago and over 99% of WordPress installations run a more recent version. The chances this will affect your site, or sites, is very small. If you […]

Dropping security updates for WordPress versions 4.1 through 4.6 Read More »

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget.

Master the art of going viral on LinkedIn with Hala Taha’s four-step formula Read More »