Tipper2010

Marketing career path report: What 100+ marketers told us about growth and job security

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns out, I’m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.

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In a Tough Job Market, This Top Employer Is Offering Rewarding Careers and Competitive Benefits

(BPT) – For many Gen Z workers, launching a meaningful career can feel overwhelming in today’s challenging job market, with recent reports showing that the nation’s current unemployment rate rose to 4.3% in August – the highest level since 2021. This t…

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[Executive Corner] Redefining the Road with ACP and AI: How LG, Xbox and Zoom Are Powering the In-Car Experience

(BPT) – By Eun Seok-hyun, president of the LG Vehicle Solution (VS) CompanyAs president of the LG Vehicle Solution (VS) Company, IAA Mobility 2025 gave me the opportunity to present our vision to a global audience. I had the privilege of sharing the st…

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The channel strategy that’s saving brands from AI search cannibalization

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs.

Is this your reality? Welcome to the rebirth of how people find information.

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