Tipper2010

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.

73% of people say customer experience impacts their purchasing decisions.

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022.

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing?

Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following.