Tipper2010

The easy formula to calculate true CAC across all your marketing channels

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under scrutiny.

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How one company is empowering its workforce through AI-driven learning and innovation

(BPT) – In today’s digital-first world, where artificial intelligence (AI) is reshaping every industry, companies face a new imperative: keep learning or risk falling behind. At Cognizant, a global technology leader with more than 335,000 employees, th…

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