Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI will focus on amplification, not just copy/paste repurposing.
Content amplification: How to amplify content across every marketing channel Read More »
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A social media scheduler eliminates the chaos of logging into multiple platforms, posting in real-time, and hoping you remembered to hit publish at the right moment — freeing you to focus on strategy instead of logistics.
Social media schedulers: Our top picks for growing businesses Read More »
(BPT) – Key Takeaways:Workers must invest in lifelong learning and upskilling to remain employable in five years.AI skills are one of the most valuable skills for workers in 2026 and beyond. However, many workers are left to learn these skills without …
How AI skills can boost your long-term job security Read More »
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
24 generative engine optimization statistics marketing leaders should know Read More »
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
24 generative engine optimization statistics marketing leaders should know Read More »
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can be credited for a conversion. Window length directly affects how conversions are counted, how channels perform, and how budget decisions are made. Platforms use different defaults, and these differences often create mismatches in data across tools.
What is an attribution window in marketing? What marketers need to know Read More »
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software.
Marketing operations tech stack audit: A proven checklist for operations teams Read More »
(BPT) – Key Takeaways:George Washington’s voice didn’t match his appearance.A viral infection caused Washington to speak in a high, breathy voice.Washington’s voice and poor dental health may have caused him to struggle had he lived in the modern era.T…
A Presidents Day mystery: What did George Washington sound like? Read More »
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across ChatGPT, Gemini, Perplexity, and Bing Copilot, and identifies gaps in the facts, descriptions, and links these systems rely on. In contrast, a traditional SEO audit focuses on website rankings and technical health in classic search engines. 
AI engine optimization audit: How to audit your content for AI search engines Read More »
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results, and zero-click experiences. While page ranking on Google is still important (for now), success increasingly depends on whether a brand stays visible when an AI system summarizes an answer.
Answer engine optimization vs. traditional SEO: What marketers need to know Read More »
