AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a prospect even clicks.
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose? Read More »
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data source.
What is a CRM data model? Objects and relationships Read More »
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1% of overall traffic but converts 3x-15x better than traditional search, according to November 2025 data from Microsoft Clarity. While the rest of the website world panics over declining traffic, savvy marketers like you are learning how to win high-intent traffic from AEO. Quality over quantity, right?
How AEO drives higher-intent site visitors than other channels Read More »
(BPT) – Most students are focused on just getting through high school. However, some students finish high school with a diploma and a college degree thanks to dual enrollment programs.That’s what happened to Chicago resident Jennifer Brici. This spring…
How dual enrollment programs propel high school students toward success Read More »
(BPT) – Most students are focused on just getting through high school. However, some students finish high school with a diploma and a college degree thanks to dual enrollment programs.That’s what happened to Chicago resident Jennifer Brici. This spring…
How dual enrollment programs propel high school students toward success Read More »
(BPT) – By Janet Murguía, president and CEO, UnidosUSAcross this country, I hear the same concerns from Latino families with striking consistency. A young couple who both work full time and still can’t make rent. A grandmother who can’t afford her pres…
Hispanic voters primed to surge the polls this November Read More »
(BPT) – Key takeawaysBackup power solutions are essential with today’s tech-dependent lifestyles, extreme weather events and aging power grids.Solar generators provide a noise-free, fume-free battery backup option for power outages.The HomePower Series…
The best battery backup for your budget Read More »
There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the right tech stack that does everything they need to maintain a competitive edge in search, without breaking the bank.
Which SEO tools are worth it for small businesses? Read More »
(BPT) – Key takeawaysThe prevalence of AI search engines has fundamentally changed how consumers discover brands.AI systems assess the value of a brand’s content in terms of credibility, authority, consistency and frequency, whether sponsored or earned…
What does ‘earned media’ mean in the AI era? Read More »
(BPT) – Between move-in checklists and hectic unpacking days, it’s easy to overlook one small item that could make a big difference to your college student’s dorm setup – a good wireless charger. No more digging through moving boxes for a lost cable, o…
5 Wireless Chargers College Students Actually Need This Semester Read More »
