Taking care of business: 5 tips to protect home-based entrepreneurs

(BPT) - With 28 million small businesses employing half of the country's population, small businesses form the backbone of our nation's economy. The U.S. Census Bureau reports that since 1995, small businesses have been responsible for more than 65 percent of all new American jobs.

For the majority of U.S. start-ups, the road to success begins at the kitchen table. Today, more than half of small businesses are home-based. And according to a 2012 survey, businesses not only start at home, they stay at home. In fact, 59 percent of established businesses in operation for more than three and a half years are based in the owner's primary residence.

But this blurring of the lines between home and work can have costly impacts on the family's finances. Without proper planning, especially related to insurance, even the most promising home-based business dream can quickly turn into a nightmare.

'The greatest risk to new entrepreneurs is making assumptions about what is and is not covered by personal insurance,' said Monica Lindeen, National Association of Insurance Commissioners President and Montana Commissioner of Securities and Insurance. 'Unfortunately, many home-based business owners do not discover their misunderstandings until a major incident puts their business at risk. When it comes to insurance, what you don't know definitely can hurt you.'

To help consumers get smart about coverage gaps between personal and commercial insurance, the NAIC offers the following tips:

Know your limits. Most homeowners and renters insurance policies only cover up to $2,500 in damages to business property within the home and $250 away from home. These policies also exclude business-related liability claims, leaving business owners on the hook for on-the-job injuries.

Use personal assets carefully. If you own or lease a vehicle for business use, make sure the business name is listed as the principal insured. You could be held liable for injuries or damages caused by an employee driving to conduct business, regardless of who owns the vehicle. Also, most commercial auto policies cover rented and non-owned vehicles, including employees' vehicles driven for company operations.

Think about the unthinkable. If your home-based business is a partnership, be sure a plan is in place to sustain operations should one partner pass away. Key person life insurance names each partner in a business as beneficiary on the other partner's policy. If one partner dies, the other partner can use funds to pay off outstanding loans and other obligations.

Understand your options. For group health insurance, look into new Small Business Health Options Program (SHOP) online marketplaces. Businesses with fewer than 25 employees who purchase through these online marketplaces may be eligible for special tax credits.

Study state law. Make sure you understand how your state defines 'employee' as it relates to workers' compensation insurance. In some states, the definition is as broad as 'every person (including family members) in the service of another under any contract of hire, express or implied, oral or written.'

Not sure exactly what you need? Consider a business owner's policy. This policy 'package' typically includes property, business interruption/continuation and liability insurance, providing foundational coverage while you explore other business insurance needs.

For more information and resources, including Five Tough Questions to Ask Before Starting a Business, visit InsureUOnline.org/smallbusiness.

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