So you’ve started a new company. Congratulations! Now it’s time to make sure people know who you are.
More and more people spend their time hanging out online, meaning this is where you need to go to spread the word about your business or brand.
While your online marketing strategy should always adapt to the times and be tailored your specific needs, here are a few steps to get you on the road to online success.
Social Profiles
Customers expect to be able to find the brands and businesses they care about on social profiles likes Facebook, Twitter, and even Instagram and Pinterest. More and more each day, these are becoming the destinations that people go to when they want to find out about products, ask a question about a business, or see what other people have to say about a business. So while a Facebook page may seem like something you don’t need to think about quite yet, it’s probably one of the most important things you can establish to connect with consumers. Do it sooner rather than later, and make sure you watch it closely.
Website
Some might say the information usually found on a standalone business website, including basic details and product photos, has moved to social media platforms. However, a business website is not obsolete. Having a website helps lend an air of legitimacy to your business. You don’t necessarily need the fanciest website in the world, but something that offers some relevant content is a must.
Online Advertising
Facebook, Google, Twitter, and other online destinations allow you to buy ads to promote your products and brand message. Many people don’t realize that if they want to get eyes on their social properties and messaging, this is the best way to get those results. And if you’re worried about costs, never fear: you can set up an online advertising campaign with the most austere of budgets.
Online Reviews
Business owners generally have a love-hate relationship with online reviews. They can be a place where your business shines, or a place where customers go to complain and misrepresent what you’re trying to do.
You can leverage online reviews for your new company by encouraging customers to talk about their experiences online. They can offer kind words for you to feature on your website, or take to Yelp or some other official platform to voice their opinions. If anyone has a problem, be sure to answer them in a timely manner and thank them for your feedback.
Partnerships
It can be all too tempting to view other all businesses and brands as competitors, but doing so would be a mistake. Whenever possible, try to find strategic partnerships that make sense and help grow your customer base.
So if you’re a baker who specializes in wedding cakes, see if there’s any way you get work with a well-known wedding photographer to get the word out about what you do.
What are your marketing tips? Please share in the comments below.
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