Gig Economy News: Preparing for the New Year

So you’ve almost made it through the holiday season, congratulations! We hope that 2014 is winding down nicely and that you’re gearing up for a great 2015 ahead. Here’s a round up of some of the top entrepreneurial news this week to help you tie up loose ends and hit the ground running after the holidays.

Overcome Your Awkwardness

Maybe the holidays have run this point home, but social networking skills are essential, and if you don’t have them it can be really awkward. Inc is here to help with this list of 21 simple steps for overcoming social awkwardness as you network. The best part is they’re totally transferrable to any social awkwardness at your New Year’s Eve party.

Make Your Marketing More Innovative

In 2015, you don’t want to just keep using the same old marketing strategies you always have. TechCrunch offers this interesting piece on the rise and success of interactive marketing strategies. Learn all about it and think about using it yourself!

Got an Idea? Go for it!

Are low funds stopping you from starting your dream business? Don’t let lack of cash stand in your way! If you’re smart with the money you do have and your business strategy, then a lack of capital doesn’t have to be the deciding factor stopping you from creating the next big thing. Fox Small Business offers these 8 tips for making the most of what you have:

  • Be an expert: Do what you know and what you’re good at.
  • Tell your friends: Now is not the time to be shy, get the word out!
  • Watch your budget: Build a realistic budget and don’t forget to plan for the unexpected.
  • Avoid debt: Reinvest where you can, cut corners wherever possible, just avoid going into debt.
  • Set a payment policy that makes sense: It’s better to have fewer customers who pay reliably and adjust when you have more wiggle room.
  • Time is money: use your time wisely.
  • Get the word out: Use social media, free PR opportunities, and any chance for buzz.
  • Wear many hats: Do everything yourself as much as possible.

Get Inspired

Feeling a bit burnt out at the end of the year? Remember that some of the greatest and most successful business men and women of our time started out exactly where you are. Entrepreneur brings us 10 quotes to help stay motivated even when it’s difficult.

How do you plan to launch into the New Year? Tell us in the comments!

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