In business, as in life, relationships are one of the most important things you can invest your time, effort and money in. Whether you’re just dipping your toe into freelancing, or whether you’ve got a multi-office business – your relationship to your customers should be your #1 priority. For this week’s Gig Economy News, we’re bringing you tips to help your business of any size enjoy a better relationship with your customers.
Get to Know Your Leads
If you’ve spent a lot of energy building a great new website, the last thing you want to do is miss out on the opportunity to leverage it for getting new leads! Leads are contact details of potential customers and are a key way to building new relationships. Make sure your website implements our tips for getting great leads through your site. Still building your new site and confused about the difference between developers and designers and who can help with lead generation? We’ve got tips for that too!
Generation Gaps
Are you up to date on the up-and-coming generation’s expectations? If your relationship building skills are out of tune with the times, you could be missing out on significant business-building opportunities. Make sure you stay plugged in to what your customers expect so that you can deliver!
Own Up
You’re only human, and we all mistakes. It’s how you handle those mistakes that will help determine whether you hurt, or heal your relationship with your customers. Believe it or not, owning up to your mistakes can actually help improve your image and your customer retention. Take a look at our post on the how’s and why’s of admitting when you were wrong.
Relationship Management Systems
Managing multiple customer relationships can get confusing, and as your business scales up your solutions should too. If you’ve been considering using a CRM (Customer Relationship Management) program, it might be a sign that it’s time to make the leap to a more effective and efficient system. Getting a CRM is a real investment! At the same time, it’s one that can make a long-term difference in how you cultivate your customers.
What’s one thing you’ll do this week to improve your relationship with your customers? Tell us in the comments!
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