The numbers don’t lie. Video is the king of content and it is rapidly becoming the most engaging form of content on the web. Still not convinced? Take a look at the stats below. We also give you suggestions on how to make great videos (at the bottom of the post).
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How you can easily create your own marketing videos
Decide the purpose of your video
- Most marketing videos try to do one of three things: 1) sell a product or service, 2) entertain, with the purpose of going viral, or 3) educate viewers about a cause, or your product or service
- Decide which of these three suits your needs best
Write a short, catchy, easy-to-understand script
- Most people get bored after 30-60 seconds of video. Thankfully, that means less work for you!
- Try to keep the text of your first video (and most of your videos) under 150 words
- Use simple language so that everyone can understand your message
Record the voiceover
- There are many free recording tools, such as Apple’s GarageBand and Microsoft’s Mixcraft
Draw a visual storyboard
- Sketch the corresponding visuals to each piece of text in your video.
- Not every image needs to have live video: think of other ways to express your content, such as free photos, scanned drawings and screen captures, which are particularly effective for explainer videos.
Shoot live video segments
- If you don’t have access to a video camera, feel free to use a smartphone
- Pay attention to lighting
- Near sunrise and sunset are the best times of day to shoot live video outside
- Make sure your actors are well lit, but not “blinded by the light.” Also, be careful of shadows that may cover their expressions
- Unless you have a professional camera, avoid shooting video under low light or outside at night
- Pay attention to what is in the background
- If you’re using a smartphone to record, try to stay in a steady position. If you are standing, lean on something, such as a pole or building
- It’s best for actors to wear solid colors.
- Last but not least, actors must speak in loud, clear voices.
Edit the video
- There are many free tools, such as iMovie, ScreenFlow, PowerPoint, and Camtasia
- Start with the voiceover and then add your visuals. You may need to cut clips and build in transitions to make it smoother
- When you add music, make sure it is royalty free
Publish it!
- Andrew Follett, Founder of explainer-video creation company Demo Duck, gives some helpful tips about publishing on YouTube. Once you test the video and make sure the format is right, give a good title, description, and tags so that others can easily find it!
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