Long gone are the days of having to put up promotional posters around town. Now you can get creative with how you promote your business online. Case in point: Use Quora to answer questions and increase traffic to your business.
Here below you will discover..
4 Good Reasons to Use Quora
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It improves your SEO rankings.
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It lets you control your personal brand.
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It makes you a thought leader.
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It drives traffic to your site, if you do it correctly.
One of your goals as a business owner is to drive people to your website so they become a customer or make a repeat purchase. When someone clicks a link from a website, not a search engine, it’s called referral traffic. The great thing about referral traffic is that you aren’t just getting a potential customer’s eyes on your site – you are also boosting your SEO. Google and other search engines rank websites higher when people come to them from trusted websites like Quora.
Use your Quora profile as a public version of your resume and don’t be shy about tooting your own horn. Fill out your credentials including details about your business, education, location, and topics you know well. Include a number of topics that are relevant to your industry and explain why you are an expert, like the fact that you’ve designed more than 100 logos in two years. Your name, title, and specialty will be the first thing that shows up when you answer a question, so it’s a good elevator pitch to entice people to upvote your answers.
You will be seen as an expert if you answer questions in your niche. Discover the right questions to answer by following people and topics that are relevant to your business, so you are aware of the conversation and can join in. Quora will make recommendations for you, so that you can spend more time answering and less time searching for questions to answer. If you are a wedding photographer, for example, follow topics including photography, event planning, weddings, dating and relationships, wedding photography, and wedding planning.
You can’t answer all the questions in your niche – there may be hundreds or thousands a day. Focus on answering a healthy mix of popular questions that may be featured in the Quora newsletter and people’s feeds, less popular questions, and ones where you can be one of the first people to respond. When you choose a question that’s less popular but you provide a stellar answer or you are one of the first to answer, you will likely have the most upvotes so everyone who views the question will see your response.
Morgan Timm, a content marketer at the online course platform Teachable and blogger at Mostly Morgan found that traffic to both of her sites increased exponentially when she switched from writing short answers to writing detailed answers backed by sources and ending them with a strong call-to-action. She recommends rounding off your posts with something like: “If you’re looking to take it to the next level you can find out more here.”
Timm shared a few other secrets. She says you can increase visibility by adding visuals like charts and images because they will make your answers stand out. Contribute to Quora trending topics when it makes sense for your business and write answers early in the morning or late at night because that’s when people have downtime to search the web. Timm also says that you can increase traffic to your profile and website by answering questions consistently. That way people will see you as an active voice in your niche and they’ll be more likely to click your profile, read through a large archive of other questions you’ve answered, and head to your site to find out more.
Another benefit to using Quora to market your business, according to Timm? Many Google searches will rank Quora questions and answers on the first page – and isn’t everyone’s marketing goal the prized first page of Google?
Have you used Quora to drive traffic to your business? Let us know your tips and tricks in the comments below!
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