A successful entrepreneur has an array of tools to help them take advantage of every opportunity. Without tools to help you publicize, analyze, and monetize your project, you simply can’t take your idea from a hobby to a business.
This week we take a look at some of the best tools from experts around the web to help you launch, maintain, or improve your business.
All in One Place
Let’s kick off with a thorough compilation of some of the best tools that every entrepreneur should know about. This comprehensive list of 60 great tools for startups by Inc provides a list, organized by category, of useful tools for every aspect of running a business. You can use this list as a springboard to finding the best combination of products to help you manage your enterprise.
Smart Acceleration
One of the biggest opportunities a startup can get is to become part of an accelerator program. These programs are excellent tools for honing your entrepreneurship skills, getting advice from successful mentors, and networking with other innovative individuals. Not all accelerators are created equal though, and before you dive in, it’s important to take a critical look at the pro’s and cons of a program. This list of the 10 things to look for in an accelerator can help you make a smart decision about whether or not any given accelerator will be a boon to your business or a possible waste of time.
Measure Up Your Social Media
We talk about the importance of social media strategy all the time. One aspect that it can be easy to forget about is the importance of accurate and useful metrics of your social media content’s reach. Geektime offers this helpful list of lesser-known tools to measure your social media success. The list includes:
- Hubspot – integrate social media data with your CRM
- TweetReach – easy to understand metrics of a tweet’s exposure
- Adobe Social – track and measure your content’s reach and use the data to improve your strategy
- Social Mention – measure both your reach and where you are mentioned
SEO Strategies that Work
Organic search traffic is one of the most valuable sources of potential customers for your business, so reaching the top of search results is absolutely key. A lot of entrepreneurs know they need a great site, but don’t necessarily know how to optimize their site. Entrepreneur offers these SEO tools that you can use yourself to boost your results:
1. Conduct keyword research
2. Build quality backlinks
3. Encourage social sharing
4. Improve your site structure
5. Think long term
What tools do you use to help you run your business?
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