The holidays are a marketing opportunity that can’t be missed. With the Christmas shopping season being one of the most important of the year, consumers are looking to spend their money more intensely than ever. By updating your business logo for the holiday season, you’re telling your customers that you understand their desires to get the perfect presents for their friends and family.
All of the most successful companies routinely update their logos for the holidays or otherwise add some festive touches to their brand image during the Christmas season. Naturally, this is a best practice. Here’s why you should do the same with your business logo.
Share Your Customers’ Excitement
The reason people get excited about Christmas isn’t just because of the presents (though that’s a big reason, of course). It’s the evocative, festive and celebratory quality of that time of year that gets people revved up. It’s an occasion when they can spend some time with their friends and family and do things they can’t at any other time of the year.
When you update your logo for the holidays, you share this excitement with your customers, which make them more inclined to buy from you. At Fiverr®, we offer a huge collection of logo Gigs® by sellers who can turn your ordinary business logo…into something truly magical for Christmas.
Show Respect for Tradition
Some people still celebrate Christmas for its traditional meaning and message of goodwill to everyone and peace on Earth. By updating your logo to feature a more Christmassy or wintery image, as Zappos does during the holiday season, you show more traditional customers that you’re in solidarity with their values and beliefs.
That’s why such a temporary update of your logo can be exceptionally profitable for your business during the holidays. You show that your business respects your customers’ traditions, and you get an uptick in sales from people looking to buy presents. See our collection of Christmas themed logo Gigs to get an idea of how your business can spruce up its logo for Christmas!
Announce a New, Charitable Initiative
One of the best reasons to update your business logo for the holidays is how it can mark the perfect opportunity to announce a new, company initiative. Christmas is also about performing works of charity and being considerate to your fellow man, so updating your logo to announce a new, charitable initiative at your business is the perfect combination.
During the Christmas season, there are many examples of charitable causes that your company can adopt. Traditional favorites include food bank donations, giving toys to underprivileged children, helping the homeless, giving ex-convicts employment opportunities, and helping victims of abuse get the help they need.
Begin a Special Christmas Promotion
Christmas is usually when companies roll out special promotions or sales to attract more business. Updating your company logo will automatically let your customers know that your business is planning something special just in time for the holidays. This can include special sales, discounts, two-for-one deals and anything else that works as a special promotion.
Businesses of all sizes take part in this marketing tradition when the holidays roll around, and you should as well!
A Holiday Logo Can Be a Boom for Business
It goes without saying that updating your business for the holidays will not only draw attention to your special deals, connect you with your customers, and even promote very good, charitable causes, but it can really help your bottom line. At a time when customers are very motivated to shop, that’s great news for your business.
Be sure to take advantage of all of these benefits by updating your logo.
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