Are you doing image control? Whether it’s visual branding, communicating with customers and colleagues, or marketing – in many ways your image is a keystone to success. Cultivating the correct image is a step-by-step process which you can’t afford to ignore. This week’s Gig Economy News shares inspiration and advice on defining and pursuing your brand’s image. Ready to get started? Read on.
Movie Magic
You probably know that video is a big deal these days when it comes to marketing, but is your movie doing its job? In addition to being a great tool for growing your customer base, short videos are also an excellent way to pack a punch in presenting the desired image of your business. Check out how to make video work for you in our recent post.
No Second Chance for First Impressions
Being an entrepreneur often means needing to go outside of your comfort zone. At the same time, it can be stressful and even intimidating to ask a colleague or even of someone you have never met for a favor. Make sure your introduction game is on point so your image stays untarnished with these useful email templates from Fast Company for requesting an intro.
Cultivate Connections
If you’re like most entrepreneurs, most of your business is done virtually and you may work with a lot of different freelancers – some just once and some over the course of time. When communicating with another entrepreneur, maintaining a healthy relationship is key. Check out our advice for establishing a business with a great reputation.
How Do You View Yourself?
We all have an image of what kind of person we are and what we are destined to do, but sometimes reality can catch us by surprise. Check out this video about one individual who surprised himself by becoming an entrepreneur. Use this opportunity to think about your own hidden potential, you never know, you may look at yourself in a totally new way.
How do you make sure you’re projecting the right image? Tell us in the comments!
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