The online food delivery industry is expected to grow from $107.44 billion in 2019 to $111.32 billion in 2020. While 3.61% is a dismal growth rate, it shows that ordering food online remains profitable in spite of the pandemic.
Many consumers opt to get their food delivered at their doorstep so they can stay safe at home. Some love the prospect of eating their favorite meals on their couch while enjoying a Netflix movie or working from home.
Now, how can you get your restaurant online and attract some customers? Here are the tips that you need to know.
1. Launch a Website
Before anything else, you need to launch an online website where potential customers can learn more about your restaurant. The ideal website features your offerings (i.e. restaurant menu or prices), deals and contact information. It should also enable consumers to make an online order.
The 4 Rivers Smokehouse’s website has a clean layout and mouth-watering images of their hot briskets. Visitors can easily view the menu and make an online order just by clicking the CTA buttons on the page.
No idea how you can create a website? Fiverr has skilled freelance web designers, developers, and copywriters that can help you build and launch your own website.
2. Set Up an Online Food Ordering System
An online food ordering system lets you take orders within minutes, with minimal effort on your end. Restaurant staff will be able to view orders and focus on fulfilling them for customers amid Covid-19. No need to take orders online and worry about human error.
Free platforms like Gloriafood software let users launch an online ordering system with no fees or commissions.
3. Get in Restaurant Listing Websites in Your Area
When it comes to choosing a restaurant, 99 percent of millennials and Gen Z are more likely to depend on online reviews. They also discover new restaurants through Zomato and TripAdvisor to discover ratings and reviews. So, create a profile on listing websites where customers can leave reviews and find your restaurant.
Here are the websites to consider:
- Foursquare
- Google My Business
- Local.com
- Manta
- MerchantCircle
- TripAdvisor
- Yelp
- Zagat
- Zomato
4. Establish Social Media Accounts
In the era of social distancing, customers learn about food trends by scrolling in their social media feeds. Around 3 in 4 customers (72 percent) of diners use Facebook to choose restaurants, based on images and comments that have been shared by other users.
Having a social media presence gives your restaurant an advantage because it lets you engage with customers, create ads to attract new patrons, and promote deals or offers.
Sweetgreen has gained 253,000 followers by sharing stunning images of its vibrant salads and seasonal menu items.
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5. Consistency in Marketing
Finally! Once you’ve successfully created a website, social media account, and profiles in listing websites it’s time to monitor your results and track your progress.
Monitor marketing metrics in social media accounts. Determine the types of posts that will get the most engagement, likes, and shares. Launch social media campaigns and target users based on their demographics, interests, and location.
Alternatively, monitor reviews and feedback on listing websites. If there are any complaints about your service, reach out privately to customers to win them back. As time passes, prices and products may also change so remember to update your store information regularly.
To achieve consistency in marketing, consider hiring marketing experts in Fiverr that specialize in social media, content marketing, and generating conversions.
Building an Online Presence Amid Covid-19
Many restaurants have closed down due to the pandemic. However, establishing an online presence and building your brand can help you stay afloat amid Covid-19.
Monitoring your marketing efforts can be difficult on top of managing your restaurant and fulfilling orders. That’s why you should consider hiring Fiverr experts that specialize in building websites and marketing.
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