How many times have you visited a business’s website and found the experience to be less than satisfactory? Maybe it didn’t load correctly on your phone, or perhaps it was difficult to find information about pricing or some other basic aspect of the business.
Whatever it was, chances are you, along with many others, have been there. So as a small business owner you want to make sure your web destinations provide excellent experiences for anyone who visits them. Here are some things to consider.
How Does the Experience Begin?
Whether it’s a website or an app, those initial moments when a customer interacts with your website are the most important ones. Many crucial consumer decisions are made in those moments. Do you come across as trustworthy? Is it easy to register or sign in? Is there a clear menu that will take me to other places? No matter what, strive to make these initial experiences as flaw-free as possible.
Get Feedback from Many Sources
If you and a team of developers have been working for some time on a website or app for your business, you may want to get someone not involved in its creation to undertake the usability testing phase. Depending on the project, this might be a group of trusted friends or colleagues, or you may even want to hire a team of professionals to go through your site or app and point out areas that could be improved. No matter who you go with, be sure it’s someone who is unfamiliar with what you’re making. You want fresh eyes on this.
You’ll Look More Professional
It doesn’t matter how great your product is, or how many customers you have singing your praises in the street—if people come to your site and find it ugly, confusing, or full of broken links, their opinion of you and your business will change. Be sure to think of your website or app as an extension of your brand’s personality and take the necessary steps to making sure it leaves your customers thinking great things about you.
It’s All About Your Bottom Line
Usability testing might seem like just another chore to cross of your to-do list, but it has real value when it comes to making money. Studies show that solid usability testing can reduce costs related to support and development costs down the road. And when you have a good-looking site or app that does what it’s supposed to do, customers and others in the industry will take notice, which is always a good thing.
Looking for someone to test your website? Look no further, click here.
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