We talk a lot about growing your business and creative ways to do that. However, lets not forget that when you go back to basics, the absolute most important key to a successful business is the most obvious one – customers. Really it’s all about relationships – establishing a network and leveraging it for success. So in this week’s Gig Economy, we’ll focus on the how and the why of business and customer relationships.
Communication is Key
When it comes to communicating with customers, it’s important to understand the full implications and benefits of being in touch regularly. From the smallest customer to the biggest, going above and beyond the most basic communication can have huge benefits for your business. Learn why in this Fiverr post.
Listen and Learn
It’s not only communicating with customers that can have a big effect on your business, but also how you communicate with mentors. Mentors aren’t just there to give you simple pieces of advice and be on their way, they can be an incredible resource if you’re prepared to listen to what they have to say. Check out this video on how to make the most of your mentor relationship.
The Ins and Outs of Keeping in Touch
So now you’re convinced that keeping in touch with your customers is important, but what’s the most effective way to do so? Just sending out a lot of emails without valuable content is just a waste of time for you and for them. There’s an art to retaining customers, learn the best practices of customer communication.
High-Quality Clients
While we’re not too keen on comparing our customers to animals, this Fox Small Business News article on 4 Qualities of Dogs That You Also Want in Your Customers is a fun reminder that customer relationships are not all going to be perfect. If you find a client who fits the bill from this article, then you’ll definitely want to use the other articles’ tips to keep them around!
What is something you’ve learned about how to communicate with customers more effectively? Tell us in the comments!
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