Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.
AI and marketing are becoming like peanut butter and jelly—inseparable.
According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation.
With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos!
After a quick Google search, I found 5 AI logo generators, and I tried them all to see which one is the best and whether I would recommend using AI logo generators at all.
Keep reading to learn what I found:
How I Tested AI Logo Generators
Testing these generators was pretty simple. I thought up a business called Eri's Cat Cafe because if you know me, then you know I love cats—and I would definitely be the owner of an adorable cat cafe in another universe.
I then entered the name of my cafe into the generators and followed each step to create my logo. I also timed how long it took to generate the logos and took into consideration aesthetics and customization options.
By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business.
5 AI Logo Generators
Here are the five AI logo generators I tested and my experiences with each.
1. Adobe Express Logo Maker (BETA)
Price: Free, but you must sign up for Adobe Express to download the logo.
Using Adobe Express Logo Maker is simple and fast. After entering my business name, industry, and slogan, I simply choose the style I want for my logo. I can choose between:
- Elegant
- Organic
- Bold
- Minimal
I chose Organic for my style. From there, Adobe displays various icons I can incorporate into my logo. I could have gone with a coffee-themed icon, but it's a cat cafe, so I chose two adorable fluffy cats.
Once I chose my icon, I scrolled through various customizable sample logos before settling on one I liked.
Now, it's time to design. The icon of my choice is incorporated into my logo, and I can move it around the page as I see fit. I can also move the text and change its font and size. By clicking the color tab, I can cycle through different color palettes until I find one I like.
Then, bam! I have my logo. Adobe Express' Logo Maker is free; however, you must have an account to download your creation.
Pros: Adobe Express' Logo Maker is simple, user-friendly, and fast. I timed how long it took to design my logo, which only took 2 minutes and 10 seconds.
Cons: The AI logo generator has limited customization capabilities and icons. Therefore, it‘s difficult to really tailor your creation to make it as unique as possible for your brand.
You’re also only allowed to choose one industry for your logo, which can pose a problem if your organization fits into multiple industries.
For example, my fake cat cafe would occupy the restaurant business, as well as pet adoption or animal rental. When creating my logo, I had to choose between an image that emphasized the cat aspect of my business or the restaurant aspect.
2. Designs AI
Price: $49 to download the logo or $19 monthly for a Designs AI subscription.
I start by entering my business name and industry into the prompts. Then, I choose a logo category that suits me. Essentially, the category determines the logo‘s primary design focus, which can be an icon, initials, or the business’s name.
I love logos with unique icons, so I clicked the icon category. Then, though optional, I entered my company‘s slogan— "The purrrfect place to be." I know, I’m so clever.
Now, it's time to figure out my logo’s style. Designs AI presents users with various sample logo designs in different styles. Users can choose up to five to give the AI an idea of what style to incorporate into a logo.
After choosing a few, it‘s time to select a color. Purple is my favorite color, so let’s go with that.
From there, I get to my favorite part: choosing the symbols! This part ranks Designs AI a bit higher than Adobe Express, in my opinion, because I can select multiple symbols that capture different aspects of my business.
However, whichever logo I pick will only incorporate one of the five symbols. From there, I make a few more stylistic choices and in just a moment I have my logo.
You can watch my progress by clicking through the photo gallery below.
Pros: Generating a logo with Designs AI only took exactly 3 minutes. It took a little longer than Adobe Express because it has more icons and symbols for me to choose from and slightly more thorough customization options.
I also like that it allows you to download high-quality files of your logo without subscribing, though you still have to pay a one-time fee of $49.
Cons: By now, I have a good idea of the caveat behind using AI logo generators—their customization options are limiting. Thus, it's hard to create a logo that is truly unique to your brand. And the same goes for Designs AI.
3. Wix
Price: You must subscribe to Wix to download high-quality images of your logo, but you can download it in low resolution for free. Wix subscription plans start as low as $9.59 per month.
My favorite feature of Wix‘s logo generator is its optional chatbot.
The platform allows users to design their logos from scratch using steps similar to those of the previous two AI logo generators, or they can explain their ideas to Wix’s AI logo chatbot.
You can scroll through the images below to see how the chatbot helped design my logo. With the chatbot, it took a little less than 2 minutes to generate my logo.
The results were similar, but I enjoyed the chatbot because it suggested symbols and color schemes I hadn't considered when I designed my logo manually.
Designing the logo on my own was a similar experience to previous generators, so it wasn't much to write about. That said, I liked the color scheme and logo I chose a bit better than the chatbots. I even found a cat cafe-themed symbol!
You can click through the images below to see how it works. Without the chatbot, it took about 3 minutes to generate my logo.
Pros: Both methods generated quick results, and I spent no more than a few minutes using each.
Cons: You can download your logo for free, but it is of poor quality unless you pay for a subscription.
4. Looka
Price: $20 for low-resolution files of your logo to $129 a year for a brand kit with high-quality resolutions.
At this point, I realize that most AI logo generators work the same. With Looka, and almost all other generators on this list, you do the following to generate your logo:
- Enter your business name
- Select a style or inspo for your logo
- Choose your symbols and icons to incorporate
- Add your slogan
- Pick a generated image to tweak or customize
However, one thing I enjoyed most about Looka was that it has icons of a cat cafe! That's right. I found icons that encompass both cats and coffee!
So that's a win. Oh yeah, and I generated my logo in 2 minutes and 30 seconds.
Pros: It has more variety in icons and symbols, at least when it comes to my cat cafe. Looka also provides a comprehensive brand kit (more on that later).
Cons: It works about the same as other generators and has limited customization options.
5. LOGO.com
Price: Free
LOGO.com's design process differs slightly from that of others on this list. Instead of choosing at least one symbol to include in my logo, I instead must enter keywords. Then, LOGO.com will generate logos based on those keywords.
Naturally, most of the logos generated include some type of cat or coffee symbol. After selecting the logo I want to customize, I can click the icons tab and choose other symbols by typing in keywords. The whole thing took 2 minutes flat.
Pros: The generator is simple, intuitive, and fast. I can also download a zip file of my logo and its components for free.
Cons: Though I can enter multiple keywords, I can still only choose one type of symbol for my logo.
My Favorite AI Logo Generator
Overall, all these generators work about the same, so it‘s hard to choose my favorite. However, if I had to recommend only one of these, I’d suggest Looka mainly for its brand kit.
For $129, Looka creates an entire brand kit around your logo.
Its brand kit includes 16 downloaded file types for your logo, 2 website drafts, hundreds of products for your logo to be printed on (stickers, mugs, T-shirts, etc.), business cards, email signatures, and more!
Should your business use an AI logo generator?
If you‘re really committed to using an AI logo generator to save time or money, then I suggest Looka. However, I don’t recommend using an AI logo generator for your logo beyond brainstorming.
Your logo is supposed to be a unique symbol for your brand. When people see your logo, they should automatically connect it to your business because it‘s one of a kind.
For example, when you see the golden M against a red background, you automatically think, "McDonald’s."
This experiment shows that most AI logo generators work similarly and generate similar results.
If you want a logo that is truly unique to your brand and can‘t be found anywhere else, it’s best to design one from scratch or work with a graphic designer with a keen eye for style.
That said, I can see using an AI log generator to brainstorm concept art for your logo and bringing these images to a designer who can put their own spin on the designs and create something special that makes your brand stand out.
What other marketing tools or methods would you like me to try? Feel free to contact me on X or LinkedIn to let me know what I should try next!
