The approaching holiday season is an excellent time for your business to make more money because so many people are looking for gifts. If there’s one thing that’s synonymous with the Christmas season, it’s consumer spending, even if Americans are being more modest.
According to the Gallup organization, Americans’ average Christmas spending is still somewhere in the $740 region. Multiply that by the number of Americans and households in the country, and you can see why smart entrepreneurs will try to get themselves a piece of this delicious pie.
Here are five tips to get you there.
1. Run Some Specials and Promotions
Shoppers love specials and promotions during the Christmas shopping season because they’re exactly what they’re looking for. Shoppers have presents to buy, and a nice promotion is going to entice them to part with their money that much more.
The beauty about specials and promotions is that they incentivize buyers to take advantage of a limited offer—before it expires. The limitation can be in quantity, time or even a special price.
Our Fiverr® marketplace is the ideal spot in which to find the right sellers to create specials and promotions for your business, just in time for the holidays. Our Flyers & Brochures Gigs® can help you draw up some stellar marketing materials, just as our Copywriters can help you persuade your customers in just the right way.
2. Send Out Lots of Emails
It’s advisable that you begin sending out a lot of emails in the time leading up to Christmas. Your shoppers need to be reminded of your existence and of all the spectacular products and services that you have in store for them. Since your customers are already in a greater mood than ever to buy, it only makes sense to put what they’re looking for in their inboxes, courtesy of promotional emails.
Our sellers provide a variety of Logo Design Gigs that are ideal for when you want to create a new email design…just in time for Christmas, to really impress your shoppers!
3. Make Your Business Website “Christmassy”
Since the Christmas season is one of the most potent retail times of the entire year, it pays to get into the spirit of the season. Don’t be afraid to spruce up your business website with Christmas elements, such as season-appropriate logos, symbols and decorations. Examples are snowflakes, reindeer and, of course, jolly old Saint Nick!
If you’re in search of a web designer who can give your website a facelift for the holidays, look no further than our web designers, many of whom would be happy to improve your site for the holidays.
4. Direct Traffic to Your Website
The more traffic that comes to your business website, the more your sales and conversions will increase. It’s imperative that you spend some time to increase your rankings in the SERPS (search engine results pages), so that your customers can better find you in time for the Christmas season.
One suggestion you can really use it to establish a Google AdWords campaign for the holidays. This will cause your website to show up in Google sponsored links, thereby automatically increasing its visibility for the Christmas retail boon.
5. Stock up on Your Supplies
Naturally, with the increasing orders at your business as the holidays draw near, you’ll have to be on top of all of your resources. Make sure that you have enough products on standby, or backup to provide the services you need to deliver.
Be especially mindful of stocking up on supplies for those items you’ve promoted in your emails!
Share your holiday tips with us in the comments below.
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