Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer service, recurring job tracking, and quick invoicing.
Unlike generic CRM systems, cleaning companies need platforms that accommodate mobile crews, on-the-go updates, and repeat customer interactions. This is where Customer Relationship Management (CRM) software becomes essential. The right CRM doesn’t just store contact information; it helps streamline workflows, automate client follow-ups, reduce no-shows, and improve customer satisfaction at scale.
In fact, a recent study from CRM.com revealed that 91% of companies with 10 or more employees now use CRM software. And it’s not just theory — real cleaning businesses already use platforms (like HubSpot) to centralize operations, personalize marketing, and ultimately drive more revenue with less friction.
In this article, we’ll walk you through the top five CRM systems tailored for cleaning businesses in 2025. You’ll find:
- A comparison table of the top platforms
- A breakdown of key features and pricing
- Tips on how to choose the right CRM for your business needs
- A quick-start how-to guide for getting up and running fast
Whether running a solo operation or managing a multi-location cleaning service, this guide will help you choose a CRM that keeps your business spotless — inside and out.
BTW: Did you know that Paidy increased their target audience reach by 50% by implementing HubSpot’s OneSignal integration? If you didn’t, you do now.
Table of Contents
- What is a CRM for cleaning businesses?
- CRM Comparison Table
- Best CRM Software for Cleaning Company Businesses
- Benefits of CRM Software for Cleaning Businesses
- 5 Important Features for a Cleaning Businesses CRM
- How to Choose a CRM for Cleaning Businesses (Step-by-Step)
- Frequently Asked Questions
- Meet HubSpot, the Top CRM Choice for Cleaning Companies
What is a CRM for cleaning businesses?
A CRM (Customer Relationship Management) system for cleaning businesses is a tool that helps manage client relationships, streamline job scheduling, and track recurring services — all from one centralized platform.
For example, HubSpot helps cleaning businesses:
- Automate email reminders
- Organize and track leads from initial inquiry to repeat customer
- Gain insights into team performance and customer satisfaction through reporting and analytics
This makes it a strong fit for cleaning businesses looking to scale their operations while delivering top-tier customer service.
Best CRMs for Cleaning Businesses at a Glance
| CRM |
Best For |
Key Features |
Pricing |
Free Trial |
| HubSpot |
Growing cleaning businesses seeking all-in-one solution |
Automated scheduling and dispatch Customer portal with online booking Invoice and payment processing Marketing automation tools Mobile app for field teams Integration with QuickBooks |
Free: $0/month Starter: $9/month/user Starter Customer Platform: $9/month/seat Professional: $720/month Enterprise: $2,000/month |
Yes, 14 days |
| Jobber |
Field service companies with multiple crews |
Route optimization Two-way SMS communication Before/after photo storage Chemical tracking Recurring job automation |
Connect: $109/month (up to 5 users) Plus: $378/month (up to 15 users) Grow: $210/month (up to 10 users) |
Yes, 14 days |
| ServiceTitan |
Large commercial cleaning operations |
Advanced dispatching Inventory management Performance dashboards Customer review management Equipment maintenance tracking |
Custom pricing only (must request a demo for price quote information; see here) |
Yes, 14 days |
| Housecall Pro |
Residential cleaning services |
Online booking widget Automated review requests GPS time tracking Credit card processing Customer communication hub |
Basic: $59/month (up to 1 user) Essentials: $149/month/user (up to 5 users) Max: $299/month/user (up to 8 users) |
Yes, 14 days |
| ZenMaid |
Maid services and house cleaners |
Cleaning-specific workflows Quality control checklists Team communication tools Client preferences tracking Automated reminders |
Starter: $19/month (up to 40 clients per month) Pro: $39/month (unlimited clients per month) Premium: $49/month (unlimited clients per month) |
Yes, 14 days |
Best CRM Software for Cleaning Company Businesses
Choosing the right CRM can transform your cleaning business, saving time, reducing manual tasks, and improving customer satisfaction. With so many platforms on the market, it’s crucial to find one that meets the needs of cleaning services, from managing recurring jobs to handling team scheduling and mobile access.
In this section, we’ll explore the best CRM software for cleaning businesses in 2025, highlighting key features, pricing, and what makes each one stand out. Take a look:
1. HubSpot
Best for: Growing cleaning businesses that need comprehensive customer management solutions.
Key HubSpot Features
- Automated scheduling and dispatch: HubSpot eliminates double-bookings and reduces administrative time for cleaning companies managing multiple properties daily.
- Customer portal with online booking: HubSpot streamlines the appointment workflow by allowing clients to self-schedule recurring cleanings, view service history, and update preferences without phone calls.
- Marketing automation integrated with QuickBooks: HubSpot automatically syncs invoices, tracks payment status, and triggers follow-up campaigns based on service completion, creating a seamless billing-to-marketing pipeline.
HubSpot Pricing (Operations Hub)
- Free: $0/month
- Starter: $9/month/user
- Starter Customer Platform: $9/month/seat
- Professional: $720/month
- Enterprise: $2,000/month
2. Jobber
Best for: Multi-crew cleaning companies managing field technicians across residential and commercial properties.
Key Jobber Features
- Route optimization with live GPS tracking: Saves cleaning crews time daily by calculating the most efficient paths between job sites.
- Two-way SMS with automated appointment reminders: Reduces no-shows through customizable text messages sent 24 hours before scheduled cleanings.
- Chemical inventory tracking with usage reports: Monitors cleaning supply levels across all teams and automatically generates reorder alerts when products run low.
Jobber Pricing (For Teams)
- Connect: $109/month (up to 5 users)
- Plus: $378/month (up to 15 users)
- Grow: $210/month (up to 10 users)
3. ServiceTitan
Best for: Enterprise-level commercial cleaning operations with 50+ employees servicing large facilities.
Key ServiceTitan Features
- Performance dashboards with real-time KPIs: Critical for commercial cleaners to track contract compliance.
- Advanced dispatching with skills-based routing: Matches specialized cleaning crews (carpet, window, biohazard) to appropriate jobs based on certifications and equipment availability.
- Automated review management integrated with Google My Business: Captures customer feedback immediately after service completion.
ServiceTitan Pricing
- Custom pricing only (must request a demo for price quote information; see here)
4. Housecall Pro
Best for: Residential cleaning services focused on recurring house cleaning appointments.
Key Housecall Pro Features
- Online booking widget with instant quotes: Converts website visitors into customers by allowing them to select cleaning packages, view pricing, and book services.
- GPS time tracking with before/after photos: Provides transparency for homeowners by documenting arrival/departure times.
- Integrated payment processing with stored cards: Simplifies recurring billing for weekly/biweekly cleanings by automatically charging saved payment methods after service completion.
Housecall Pro Pricing
- Basic: $59/month (up to 1 user)
- Essentials: $149/month/user (up to 5 users)
- Max: $299/month/user (up to 8 users)
5. Zen Maid
Best for: Independent maid services and small cleaning teams under 20 employees.
Key ZenMaid Features
- Cleaning-specific quality checklists: Ensures consistency across all homes by providing room-by-room task lists that cleaners check off via mobile app.
- Client preference tracking with special instructions: Maintains detailed notes about pet locations, alarm codes, and cleaning product preferences that automatically appear in work orders.
- Automated feedback collection via SMS: Sends satisfaction surveys 2 hours after cleaning completion, allowing immediate issue resolution before negative reviews appear online.
ZenMaid Pricing
- Starter: $19/month (up to 40 clients per month)
- Pro: $39/month (unlimited clients per month)
- Premium: $49/month (unlimited clients per month)
Benefits of CRM Software for Cleaning Businesses
Eliminates Scheduling Chaos with Automated Dispatch Management
Cleaning businesses often struggle with double-bookings, forgotten appointments, and inefficient route planning that costs valuable time and fuel. A robust CRM transforms this chaos into streamlined operations.
HubSpot’s automated scheduling software allows you to:
- View all appointments in a centralized calendar
- Automatically assign crews based on availability and location
- Send instant notifications to field teams
Then, the system automatically blocks a time slot, assigns an appropriate team, and optimizes a route based on other appointments in the area, eliminating the manual juggling act that causes costly scheduling errors.
Transforms Customer Communication from Reactive to Proactive
Many cleaning companies lose clients simply because they fail to maintain consistent communication between services.
HubSpot’s automated communication workflows solve this by creating touchpoints that strengthen customer relationships without manual effort. When a cleaning is completed, HubSpot automatically triggers a thank-you email, sends a satisfaction survey 24 hours later, and schedules a reminder for the next appointment.
Gives You Real-Time Visibility into Field Operations
Without proper tracking, cleaning business owners operate blindly—unsure if crews arrived on time, how long jobs took, or whether quality standards were met.
HubSpot’s mobile CRM app provides complete visibility by allowing field teams to check in/out of jobs, upload completion photos, and update job status in real-time. Managers can monitor all active jobs through HubSpot’s customizable dashboards, instantly seeing which properties are being serviced, tracking average cleaning times, and identifying bottlenecks. This visibility enables data-driven decisions that improve efficiency and profitability across all operations.
Automates Billing and Payment Collection
Chasing down payments is one of the most time-consuming aspects of running a cleaning business, often resulting in cash flow problems and awkward customer conversations.
HubSpot’s integration with payment processors and QuickBooks creates an automated billing ecosystem that handles everything from invoice generation to payment collection. When a cleaning is marked complete in HubSpot’s system, it automatically:
- Generates an invoice
- Charges stored credit cards for recurring clients
- Syncs all financial data to your accounting software
This automation through HubSpot’s workflow builder reduces payment delays from weeks to hours while freeing staff from manual billing tasks.
Scales Your Business with Data-Driven Insights
Growing a cleaning business requires understanding which services are most profitable, which customers generate the most revenue, and where opportunities exist for expansion.
HubSpot’s advanced analytics and custom reporting transform raw data into actionable insights by tracking metrics like:
- Customer lifetime value
- Service profitability
- Team performance
For instance, HubSpot’s list segmentation can identify your top customers by revenue, allowing you to create VIP service packages or referral programs targeting this valuable segment. These insights enable strategic growth decisions based on actual performance data rather than guesswork.
5 Important Features for a Cleaning Businesses CRM
- Mobile access for field teams: Your cleaning crews spend their entire day moving between properties, making mobile functionality non-negotiable. HubSpot’s mobile CRM app equips field teams to access customer information, update job status, and capture photos directly from their smartphones. When a cleaner arrives at a property, they can pull up client preferences, special instructions, and service history through HubSpot’s mobile interface. Plus, HubSpot’s offline mode ensures teams can continue working even in areas with poor connectivity, syncing all updates once reconnected.
- Customizable pipeline management for service workflows: Cleaning businesses have unique workflows that generic CRMs can’t accommodate — from initial quotes to recurring services to special deep-cleaning projects. HubSpot’s custom pipeline builder allows you to create multiple pipelines that mirror your exact business processes. For instance, you can build a “New Customer Onboarding” pipeline in HubSpot with stages like “Quote Requested,” “Property Walkthrough Scheduled,” “Contract Signed,” and “First Cleaning Booked.” Each stage in HubSpot’s pipeline can trigger automated actions, ensuring no step is missed in your service delivery process.
- Integrated quoting and invoicing tools: Speed wins deals in the cleaning industry — customers expect quick, professional quotes and seamless billing. HubSpot’s quote builder software creates branded, professional estimates in minutes by pulling from your service catalog and applying appropriate pricing tiers. When integrated with HubSpot’s product library, you can maintain standardized pricing for different cleaning packages (basic, deep clean, move-in/out) while still allowing customization for unique properties. Once a quote is accepted, HubSpot automatically converts it to a deal and can trigger invoice creation through integrated accounting tools.
- Automation workflows for repetitive tasks: Cleaning businesses thrive on recurring revenue but struggle with the repetitive administrative tasks that come with it. HubSpot’s workflow automation eliminates this burden by handling routine tasks automatically. For example, if a customer hasn’t booked a cleaning in 60 days, HubSpot can automatically send a win-back offer, assign a task to your retention specialist, and flag the account for review. These HubSpot automation sequences run 24/7, ensuring consistent service delivery without manual intervention.
- Integration ecosystem for seamless operations: Your CRM should connect with every tool your cleaning business uses, from scheduling to payments to team communication. HubSpot’s extensive integration marketplace includes direct connections to QuickBooks for accounting, Google Calendar for scheduling, Stripe for payment processing, and even specialized cleaning industry tools. Additionally, HubSpot’s Operations Hub takes integration further by allowing custom connections via APIs when pre-built options don’t exist. For example, you can connect HubSpot to your GPS tracking system to automatically log arrival/departure times, or integrate with supplier systems to track cleaning product inventory.
How to Choose a CRM for Cleaning Businesses (Step-by-Step)
Step 1: Map your workflows.
Before evaluating any CRM, document your current business processes from lead capture to payment collection. Start by sketching out each customer touchpoint. Ask yourself questions like:
- How do leads find you?
- What happens during quotes?
- How do you handle recurring appointments?
For cleaning businesses, this typically includes lead intake → property assessment → quote delivery → service scheduling → job completion → invoicing → follow-up.
Once mapped, identify friction points where tasks get dropped or delayed. This exercise reveals which CRM features will deliver the most impact. For instance, if quote turnaround is your bottleneck, prioritize CRMs with instant quoting tools and automated follow-ups.
Step 2: Identify must-have features.
Based on your workflow mapping, create a non-negotiable feature list specific to cleaning operations. Essential features typically include:
- Mobile access for field teams to update job status
- Recurring appointment scheduling for regular clients
- Route optimization to minimize drive time
- Before/after photo storage for quality documentation
- Integrated payment processing for faster collections
- Customer portal for self-service booking
Separate these “must-haves” from “nice-to-haves” (like advanced analytics or marketing automation). This focused list prevents feature overload and ensures you choose a CRM that handles core cleaning business needs effectively.
Step 3: Compare ease of use and team fit.
The best CRM is worthless if your team won’t use it. Evaluate each platform’s user experience by requesting demos with actual cleaning scenarios. Have your office manager test scheduling features, let field crews try the mobile app, and ensure your bookkeeper understands the invoicing flow.
Look for intuitive interfaces that require minimal training — your cleaners shouldn’t need tech expertise to mark jobs complete. Consider language support if you have multilingual teams. Request free trials and involve key team members in testing. Their buy-in during selection dramatically improves adoption rates.
Step 4: Check cost at scale.
Calculate total cost of ownership beyond monthly fees. Factor in:
- Per-user pricing as you add crew members
- Transaction fees for payment processing
- Integration costs for accounting software
- Training and onboarding expenses
- Data migration from current systems
Model costs at your current size and projected growth — some CRMs become prohibitively expensive as you scale. Compare this against potential ROI; ask yourself: If a CRM saves 10 hours weekly on scheduling and reduces no-shows by 20%, what’s that worth?
Quality CRMs pay for themselves through efficiency gains and reduced customer churn.
Step 5: Choose a flexible platform — like HubSpot.
Select a CRM that grows with your business rather than forcing you to switch systems later. HubSpot’s scalable platform starts free for small operations but expands to enterprise-level capabilities as needed. You can begin with basic contact management and scheduling, then add advanced features as you grow.
The right CRM investment today positions your cleaning business for scalable growth tomorrow. Take time to evaluate thoroughly — your future operations depend on this foundational technology choice.
Frequently Asked Questions (FAQs)
What is the best CRM for cleaning businesses?
The best CRM for cleaning businesses depends on your specific needs, but HubSpot consistently ranks as a top choice due to its comprehensive feature set and scalability. Its combines scheduling, customer management, invoicing, and marketing automation in a single system, eliminating the need for multiple disconnected tools.
For small cleaning businesses, HubSpot’s free CRM provides essential features to get started, while larger operations benefit from HubSpot’s advanced automation capabilities that handle complex workflows like recurring appointments, route optimization, and multi-crew dispatching. Plus, HubSpot's integration ecosystem and user-friendly interface make it ideal for cleaning businesses seeking long-term growth without switching systems later.
What features should I look for in a CRM for cleaning businesses?
When evaluating CRMs for your cleaning business, prioritize features that address industry-specific challenges. Essential features include:
- Mobile access for field teams
- Automated scheduling for recurring appointments
- Route optimization to minimize drive time
- Integrated payment processing
HubSpot excels in all these areas, offering a robust mobile app that allows cleaners to update job status in real-time.
Additionally, look for customer portal capabilities that HubSpot provides, enabling clients to book services, view history, and make payments 24/7. HubSpot’s custom pipeline builder lets you create cleaning-specific workflows, from initial quotes through service completion, ensuring nothing falls through the cracks. Lastly, integration capabilities are crucial. Again, HubSpot connects seamlessly with QuickBooks, Google Calendar, and payment processors, creating a unified operational ecosystem.
Is HubSpot good for cleaning businesses?
Yes, HubSpot is exceptionally well-suited for cleaning businesses of all sizes. Its scalability means you can start with HubSpot’s free CRM for basic contact management and upgrade features as you grow.
HubSpot’s ease of use reduces training time to just 2 weeks, even for non-technical cleaning crews, while HubSpot’s automation tools eliminate repetitive tasks like sending appointment reminders, requesting reviews, and processing recurring payments.
How much does a CRM for cleaning businesses cost?
CRM costs for cleaning businesses vary widely based on features and company size. HubSpot offers a free CRM that includes contact management, scheduling, and basic automation for up to 1,000,000 clients.
HubSpot provides better value through its all-in-one approach, eliminating the need for separate marketing, sales, and service tools. For a cleaning business with 10 employees, HubSpot’s scalability means you can start small and add features as revenue grows, avoiding the costly platform switches that plague businesses using less flexible systems.
Can I migrate my existing data to a new cleaning business CRM?
Yes, migrating existing customer data, schedules, and service history to a new CRM is typically straightforward with the right platform. HubSpot offers comprehensive data migration tools and support, including CSV imports for contacts, deals, and custom properties specific to cleaning businesses.
The migration process with HubSpot typically takes 1 to 2 weeks for most cleaning businesses, including testing and staff training. HubSpot’s Import Tool handles bulk data uploads while maintaining data integrity, and you can map custom fields like “preferred cleaning products” or “pet information.” Many cleaning businesses successfully migrate from spreadsheets, QuickBooks, or legacy CRMs to HubSpot without disrupting operations, often completing the transition between seasons when business is slower.
Meet HubSpot, the Top CRM Choice for Cleaning Companies
When it comes to managing a cleaning business efficiently, HubSpot stands out as the premier CRM solution designed to handle the unique challenges of service-based operations. From solo cleaners to multi-location franchises, HubSpot provides the tools needed to streamline operations, delight customers, and scale sustainably.
Key HubSpot Features for Cleaning Businesses
- Automated service scheduling with smart routing: HubSpot’s intelligent scheduling system automatically assigns cleaning crews based on location, availability, and skill set while optimizing routes to minimize drive time.
- Integrated payment processing with automated invoicing: HubSpot’s payment integration eliminates cash flow delays by automatically generating invoices upon job completion and processing stored credit cards for recurring clients.
- Mobile-first field management: HubSpot’s mobile app empowers cleaning crews to access client information, update job status, upload before/after photos, and collect digital signatures — all from their smartphones. Real-time synchronization means office staff instantly see job completions, enabling immediate invoicing and follow-up.
Proven Real-World Impact with HubSpot
The power of HubSpot for service businesses is proven through dramatic results. Insurance for Texans achieved 60% year-over-year revenue growth without paid advertising by implementing HubSpot's unified platform. By consolidating their fragmented tech stack into HubSpot, they eliminated costly integrations and focused on what matters — serving customers quickly when they need it most.
Ready to see how HubSpot can transform your cleaning business operations? Start your free trial today or schedule a personalized demo and discover why thousands of cleaning companies trust HubSpot to manage their growth.
