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For small businesses, print marketing has become more powerful than ever. Not only is it cost effective, visually appealing and message driving, but it is also something tangible so you can stay top of mind with your customers. Even in the digital world we live in, print marketing is still one of the most effective ways to drive traffic to your upcoming event. Whether you are going to a trade show, holding a fundraiser, or celebrating a holiday, the following will help you drive attendance and promote your business.
Tactic #1: Signage
You’ve marketed your event through social media, email marketing, and everywhere you could promote it online, but signage at your event can help attract that extra attention you need. Use some big banners to attract last minute attendees and advertise to your guests that they’re in the right place. If your event is outdoors, lawn signs are a great way to show customers where to go.
Tactic #2: Handouts
The supermarket, the coffee shop, the library; these are all places around town that you can place postcards, invitations and flyers to advertise your event. Leave multiple flyers so customers can take one with them if they are in a hurry or want to hand one off to a friend who might be interested.
Local businesses love to support other local businesses. Ask your local stores if you can place posters announcing your event in their store window.
Tactic #3: Business Cards
Create cost-effective, customized tickets for your event by using business cards! Add the event details, website, directions, and any corresponding promotions to the ticket. You can also use business cards as raffle tickets at your event. Add areas for people to write in their contact information so you can follow up with them after the event.
And as always, make sure you have enough of your own business cards to hand out at your event to make lasting connections with new people you meet.
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