I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution.
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Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity, and Google AI Overviews deliver direct answers instead of links.
Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini now deliver fully synthesized answers directly to users, compressing the traditional customer journey. According to HubSpot’s Consumer Trends Report, 72% of consumers plan to use AI-powered search for shopping more frequently.
Answer engine optimization trends in 2026: How AEO is transforming the landscape Read More »
(BPT) – While the country faces an ongoing physician shortage, the nationwide neurologist shortage is even greater. Given the needs of an aging population facing conditions, including Alzheimer’s, dementia and other cognitive disorders, patients often …
As Alzheimer’s cases rise, MUSC pioneers new path for diagnosis and care Read More »
(BPT) – While the country faces an ongoing physician shortage, the nationwide neurologist shortage is even greater. Given the needs of an aging population facing conditions, including Alzheimer’s, dementia and other cognitive disorders, patients often …
As Alzheimer’s cases rise, MUSC pioneers new path for diagnosis and care Read More »
(BPT) – While the country faces an ongoing physician shortage, the nationwide neurologist shortage is even greater. Given the needs of an aging population facing conditions, including Alzheimer’s, dementia and other cognitive disorders, patients often …
As Alzheimer’s cases rise, MUSC pioneers new path for diagnosis and care Read More »
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If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t need to be loved by everyone. Even if you’ve captured just 3% of the market, your brand can stay alive.”
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.
Marketing efficiency ratio: How to calculate and improve yours Read More »
(BPT) – If you’ve tried to schedule a doctor’s appointment lately, you know the drill: “Our next available opening is in six weeks.” Or eight. Or three months. It’s not that your doctor’s office is disorganized-they simply don’t have enough physicians …
Thinking About Medical School? Your Options May Be Broader Than You Think Read More »
(BPT) – Like every year, many of us make New Year’s resolutions and try to stick to them, but broad, all-or-nothing changes often set us up for failure and can make mental health struggles even worse.Dr. Robin Miller, an integrative medicine physician …
Break the resolution cycle: How simple solutions can transform 2026 Read More »
