Marketing efficiency ratio: How to calculate and improve yours

The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.

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U.S.–Poland Space Partnership Accelerates, Linking Transatlantic Allies Beyond Earth’s Orbit

(BPT) – Building on long-standing cooperation and strong partnership with the United States, Poland is working to become a major player in the global space market.That ambition is shining through in policy choices, joint missions and concrete investmen…

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MUSC leads breakthrough in precision neuromodulation to transform brain recovery for millions

(BPT) – New precision neuromodulation techniques are redefining what’s possible for neurological recovery, and the National Institutes of Health (NIH) has made a substantial investment to support the Medical University of South Carolina (MUSC) in leadi…

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