New consumer holiday shopping trends reveal how small businesses can plan for the season

(BPT) – For small business owners, the holidays are crucial to their success. This year is no different, as small businesses expect holiday shopping to contribute nearly half (47%) of their total yearly revenue in 2025 – up from 33% in 2024. In additio…

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10 best email marketing tools for financial service businesses in 2025

Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor referrals and regulatory touches, segment based on asset classes or risk profiles, deliver timely compliance-safe email communication, and do all of this while maintaining a polished, secure, and scalable marketing system.

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10 best email marketing tools for event planning businesses in 2025

Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once.

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6 best email marketing tools for cleaning companies in 2025

Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication.

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Loop Marketing vs Inbound Marketing: How they work together

  • TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation.
  • Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck.

If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and real-time optimization that simply wasn’t possible before.

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