Return to office, return to chaos? 5 ways parents can take back control with in-home childcare

(BPT) – For working parents, the return-to-office mandate is a double-edged sword. While many employers are eager to reignite company culture and foster collaboration, the transition can feel less like a homecoming and more like a return to chaos for w…

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Return to office, return to chaos? 5 ways parents can take back control with in-home childcare

(BPT) – For working parents, the return-to-office mandate is a double-edged sword. While many employers are eager to reignite company culture and foster collaboration, the transition can feel less like a homecoming and more like a return to chaos for w…

Return to office, return to chaos? 5 ways parents can take back control with in-home childcare Read More »

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns.

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How to create AI prompts that eliminate bias and increase conversions

AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of marketing professionals use AI for their work. With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it.

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How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption. A single gap in automated nurture sequences or lead scoring can mean lost opportunities and confused prospects, and who wants that?

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies Read More »